The Contribution of Luiz Carlos Trabuco Cappi in Bradesco Bank

Luiz Carlos Trabuco Cappi was born in 1951. His family was also the professionals of finance. His parents worked in many banking institutions in Brazil. This makes him gain more insight and ability to work in the banking section. He was solely motivated by the achievements and success of his parents. Luiz Carlos Trabuco Cappi attended the University of Sao Paulo and undertook bachelor’s degree which later graduated with honours in psychology. During this time while at school, he was motivated to understand how dynamic of the market works. He further his studies in the same university where he receives masters in sociology and physiology. He attended University of Penteado Foundation for his post-doctorate studies where he earned Masters in Sociology and Politics.

In 2003, he was appointed to head the marketing department in Bradesco Seguros. As a leader in the marketing department, the bank earns more than 30% of the total revenue in Bradesco Seguros. This achievement made him be appointed as the president. Luiz Carlos Trabuco Cappi is among the few professionals who value their career development very much. Luiz Carlos Trabuco Cappi’s career has lasted over 40 years as the member of the professional staff in the Bradesco bank which is located in Brazil. For the many years that of his professional experience, Luiz Carlos Trabuco Cappi has contributed greatly towards the success of the bank through giving out better solutions to the municipalities and communities of the institution he serves. Many people have proven that working with Luiz Carlos Trabuco Cappi is of great benefit especially if one needs making more money in the banking and insurance industry.

Luiz Carlos Trabuco Cappi has taken many leadership positions in the bank to advance the capabilities of the business with the aim of developing sophisticated solutions in such a market that is unparalleled in the banking industry. Bradesco Bank are the second largest bank in the whole Brazil as well as the most successful private institutions. On his appointment as the president of the Bradesco Bank in 2009, he laid down concrete plans to reduce the liabilities of more than $150 million that Itau Unibanco had left behind. He reduces the interest rate of the bank and opens more than 211 new branches across Brazil with the aim of attracting many clients.

In 2015, the outstanding, prominent leader entered the most significant and lucrative deals that denoted to be the best movement ever in the whole of Brazilian Business community. He bought HSBC Brazilian Branch by a significant value worth $5.2 billion. He achieved this deal which is the equivalent organic growth of more than six years in Bradesco. This achievement brought Luiz Carlos Trabuco Cappi to the public eye which he uses this advantage to market the bank throughout Brazil, Hong Kong, Japan and the United Kingdom. As a result, he was named the entrepreneur of the year by DINHEIRO Group.

Luiz Carlos Trabuco Cappi is among the few executive corporates in the whole of Brazilian economy who have attracted a lot of respect, especially in Bradesco. Bradesco executive is considered the sole backbone of the economy because it handles many of the largest project and executives roles. Bradesco Bank through the hard work and achievement of the Luiz Carlos Trabuco is followed by politicians, business leaders and newspapers. He received the request from the government of Brazil to be the minister of finance, but he declined the offer because he dedicated all his life and career in Bradesco Bank. Luiz Carlos Trabuco Cappi has received a lot of attention as well as respect across Brazilian economy.

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