Why Kate Hudson’s Fabletics Has Been Able to Catch Amazon So Quickly

Any time the conversation turns to how dominant Amazon is in the online apparel niche, you have to really stand back in awe of their success. With thousands of clothing companies all fighting for the same customer and dollar, Amazon simply glides to the top of that market pulling down over 20 percent of all those clothing sales. That means the other thousand businesses are scratching and clawing for the rest, part of the reason so many fail in their first year in that crowded niche.


Kate Hudson’s Fabletics not only was able to claw their way out of that pack, they are today thriving. In a little under three years, Kate Hudson’s Fabletics was able to sell $250 million in women’s yoga pants, tanks tops, and leggings. These active wear sales are no fluke either. the company is going to continue to break sales records and give Amazon fits this year.


According to how Hudson sees the success of her athleisure brand, it all comes down to a few key elements. The first is her unique membership program, the second is a sales technique known as reverse showrooming. She encourages people to drive to the local Fabletics stores at the mall to see these processes in real-time. In the mall stores, you have women taking the Lifestyle Quiz, trying on everything in the store, window-shopping, and leaving without making purchases many times.


How can customers be allowed to leave the stores and not buy but still maintain $250 million is sales?


This is where the secret to Kate Hudson’s Fabletics lies. These customers are members, and as members, they know that anything they try on inside the store will be uploaded right to their online account. That means they can return shopping exactly where they left off when they have the time. When they do visit the Kate Hudson’s Fabletics online store, the cart has those items they tried on, so they can keep shopping for new vibrant colors, different styles, or jump all over the new releases so they are the first to have them when they hit the gym this week.


As you can see, Kate Hudson’s Fabletics has found a way to connect with the customer on a different level, not only showing them appreciation for their patronage, but rewarding them every step of the way. In addition to your own shopping assistant, Kate Hudson’s Fabletics members enjoy free shipping, discounted pricing, and no-hassle return policies.

Kate Hudson’s Fabletics Keeping Pace with Amazon

To be able to keep pace with Amazon, you need to be selling a substantial amount in the fashion e-commerce market. The reason being is that there are thousands of competitors in this niche, each trying for the same customer, yet Amazon takes in 20 percent of all the sales. That being said, Kate Hudson’s Fabletics is not going to let those numbers scare them from their charge to the front of the pack. In a little under three years, Kate Hudson’s Fabletics has already sold $250 million in women’s workout clothing and active-wear.


To be able to truly understand the success of this athleisure brand, listen to how Hudson gives credit to her company growth. Instead of giving credit to high-quality or her celebrity name, it all comes down to reverse showrooming and her membership plan. To see what these to components are doing together to drive sales, we begin the quest for answers at the local mall inside the Fabletics retail stores. Women are buying active-wear off the racks, taking lifestyle quizzes, trying on all the workout apparel, and window-shopping too. You will not see Fabletics sales associates pressuring their customer to buy in the store, here is the reason why.


In order to be a dominant force in the fashion e-commerce market¬†and compete with Amazon, you need a killer website. The minute you try anything on inside the Fabletics retail stores, you will notice it gets transferred right to your online account. What this does is make it easier to not only pick up where you left off, you can go impulse shopping because you don’t have to wait for a delivery to see how the active-wear fits you. So these women are hitting the online store from their mobile devices, and they are buying leggings, yoga pants, and tank tops in bulk.


The membership perks when you are a customer at Kate Hudson’s Fabletics are vast. In addition to free shipping for those online orders, customers get discounted apparel pricing and the help of a personal shopping assistant. It appears that Kate Hudson’s Fabletics is the total package here, offering female shoppers all the perks they could want, with a little pampering sprinkled in for good measure. If Amazon is not worried yet that they have some real competition, they may not be able to make changes fast enough when this company rolls right on by.

Pittsburgh Steelers Interactive Website For Fan Gear And Apparel

It’s the new “Wear What We Wear” campaign, and it’s got Steelers nation amped up for an amazing shopping experience that is quick, easy, offering a huge variety of merchandise and available on any device you want to purchase from.

The world headquarters for the Pittsburgh Steelers pro shop here has received a massive re-design, along with a new fashion line and all the gear that rabid, loyal Steelers fans demand.

You can thank Susan McGalla, the new Steelers director of strategic planning who knows a thing or two about branding, fashion and trends. McGalla understands what Steelers fans want, because she’s been working the competitive retail world for some time now. Before joining the Steelers organization, Susan McGalla served as president of American Eagle Outfitters and CEO of Wet Seal.

Susan McGalla is introducing fans to great new innovative Steelers’ gear, including big names like Victoria’s Secret, Tommy Bahama, Pandora jewelry and Touch by Alyssa Milano styles. New metallic gold, neon yellow items, and more pink stuff for younger girls are making their way into the interactive fan website. It’s a blast to go shopping now!

The concept of Susan McGalla is sports wear into street wear, and fans are digging the new Steelers’ gear they can put on and wear to school, work, the gym, out on the town or just lounging at home in their fan caves.

The colors and fabrics of all the official Pittsburgh Steelers apparel and gear are made with excellent quality, and there’s something for everyone at every age. Their huge collection of Steelers sweatshirts, custom jerseys, caps and more make it easy to show team spirit all year long. There’s also merchandise for the perfect tailgating party, home and office and even new Steelers stuff for your pets, like the coolest dog and cat collars ever. Source: http://www.post-gazette.com/business/top50/2006/03/21/Susan-P-McGalla/stories/200603210294

The Pittsburgh Steelers at http://pittsburgh.cbslocal.com/2015/09/18/steelers-overhaul-fan-gear-closet-introduce-new-fashion-campaign/ are all about tradition, dedication, loyalty and winning, and that’s how the new online shopping experience at ShopSteelers.com has been designed. They care about the fans and what they want in Steelers apparel and gear.

Be proud. Wear the black and gold for Steelers pride.