No matter your style, Doe Deere has something for you. As the self proclaimed “Queen of Unicorns”, Deere has taken the cosmetics world by storm and is determined to share her message of freedom to express your unique inner self through the magic of makeup to the world.
Born in Russia, Deere moved to the US when she was 17 years old. She describes herself as creative and imaginative, and her ambition shows in her business that she has built herself. One of her biggest dreams as a child was to become a musician, a dream she saw to the end when she moved to New York and put out an album. During her time in the music industry she learned a lot about marketing as well as appreciation for fans who took the time to come to events and support her.
While she has lots of love for the music industry and her time in it, she is thrilled with her transition into the world of makeup. She has always had an entrepreneurial spirit, something that began when she had her own business as a 13 year old back in Russia. She sold temporary tattoos, a popular novelty at the time, and she loved it. She discovered the fun accessory and built her business by sharing her discovery with friends and classmates. She made them cool and was able to build her own business selling them because she understood marketing even at such a young age.
When Deere moved to New York she didn’t realize how much it would change her life. While her music didn’t end up being her permanent career, it was an important part of her life. Not only does she look back at her time in music fondly, but it is where she met her husband. They were in a band together and she credits their ability to collaborate together as the beginning of their entire relationship. It helped the two of them learn to work well together.
Her path took a different turn when she found her way into the makeup industry. She has used her platform as a creator and seller of products to find for herself and other women, the freedom to express themselves. She has taken makeup to a whole new level and broken all the rules to create products that not only can work for anyone, but give women the freedom to discover and create who they really are. It is a personal expression of each and every woman.
She also has a few words of advice for younger women who share her ambition. Every person has something special to offer the world, a special and unique quality, and they should all tune into that special part that separates them from everyone else. Once you find it, you’ll start to blossom and reach your true potential. Be in touch with yourself and go where you love, and you’ll be who you were always meant to be.
Follow her Twitter @doedeere